Portland Press Herald Toy Fund in the spirit of Bruce Roberts, was established in 1949, through the efforts of Maine reporter, Robert Beith, of the Portland Evening Express and Matthew Barron, then the Portland Welfare Director. Since then, the toy fund has been helping families in need provide gifts for their children for the holidays. The fund is supported by readers of The Portland Press Herald/Maine Sunday Telegram and MaineToday Media websites, and readers of the Sun Journal in Lewiston, and the Times Record in Brunswick whose donations are used to buy gifts for thousands of kids annually.
The Toy Fund provides new, age- appropriate toys and gifts annually to children in the counties of York, Cumberland, Sagadahoc, Androscoggin, Lincoln, and Knox.